Malwa
Ludhiana is Punjab's largest city and the natural stock point for central Malwa. Bathinda, Moga and Firozpur in the south-west are more spread out and are planned as separate district routes.
- Ludhiana
- Patiala
- Bathinda
- Moga
- Firozpur
- Sangrur
North India · State franchise
Punjab's main district markets sit along the Grand Trunk Road corridor (Amritsar–Jalandhar–Ludhiana), with the Chandigarh–Mohali tricity in the east and the Malwa belt (Bathinda, Moga, Firozpur) to the south-west — each a distinct territory for a district partner.
FertiLogic, the gynaecology and fertility division of the Primus Pharmaceuticals Group, appoints one partner per agreed district in Punjab. Start with a minimum order of ₹10,000 and free MR visual aids.
Market structure
Punjab is a compact state with short drives between district headquarters, so one partner can realistically cover a district town and its surrounding tehsils from a single godown. The state has three traditional regions: Majha, north of the Beas towards the border (Amritsar, Tarn Taran, Gurdaspur); Doaba, between the Beas and the Sutlej (Jalandhar, Hoshiarpur, Kapurthala, Shaheed Bhagat Singh Nagar); and Malwa, south of the Sutlej, which is the largest of the three by area.
Chandigarh is a separate Union Territory, but SAS Nagar (Mohali) and the tricity behave as one urban market. A prescription written in the tricity is often refilled at a chemist in the patient's home district, which is one reason Punjab partners keep their chemist coverage wide rather than only near clinics. Malwa partners usually plan around Ludhiana as a stocking point; Majha partners around Amritsar.
Distances are short and roads are good, so weekly replenishment from a district godown is practical. Summer temperatures on the Punjab plains go well above the "store below 25 °C" limit printed on seven of the eight FertiLogic packs, so a cool, shaded storeroom matters more than shelf space.
Territories
The 4 clusters below group 17 Punjab districts the way stock usually moves, fromMalwa outwards.
Ludhiana is Punjab's largest city and the natural stock point for central Malwa. Bathinda, Moga and Firozpur in the south-west are more spread out and are planned as separate district routes.
Amritsar anchors Majha. Gurdaspur and Pathankot extend coverage towards the Himachal Pradesh and Jammu & Kashmir borders.
A dense cluster of towns on and around the GT Road, usually serviced from Jalandhar.
Mohali's private hospitals and clinics sit next to Chandigarh; Rupnagar and Fatehgarh Sahib are smaller neighbouring district markets.
A listed district is not necessarily vacant; the partner desk confirms each enquiry, and unlisted Punjab districts can be discussed too.
Bordering territories with their own pages: Haryana, Himachal Pradesh, Rajasthan, Jammu & Kashmir.
Why this therapy area
Gynaecologists in Punjab train and refer through an established network of teaching hospitals — PGIMER in neighbouring Chandigarh, the government medical colleges at Amritsar and Patiala, AIIMS Bathinda, and private teaching hospitals in Ludhiana. Fertility and IVF clinics are concentrated in Ludhiana, Jalandhar, Amritsar and the tricity, while district gynaecologists manage most routine PCOS, luteal-support and nutritional prescriptions closer to home.
That split matters for a business partner. Specialist products such as the clomiphene combi pack follow the fertility clinics, whereas the myo-inositol–metformin tablet, dydrogesterone and the B12–folate tablet are written in ordinary gynae OPDs in every district town.
Suited to MRs and area managers who already call on gynaecologists in one Punjab region and want their own range, and to established stockists in Ludhiana, Jalandhar or Amritsar adding a women’s-health line.
Where to lead
For partners close to the fertility clinics in Ludhiana, Jalandhar, Amritsar and Mohali.
Clomiphene + NAC + Astaxanthin (LOGICOVA, Rx, schedule per pack label)
Written across district gynae OPDs, which suits partners in the Malwa and Doaba towns.
Myo-Inositol + Metformin SR (MAZINC-MYO, Schedule G); Clomiphene + NAC + Astaxanthin (LOGICOVA, Rx, schedule per pack label)
Dydrogesterone and estradiol valerate follow obstetric and fertility practice in the larger cities.
Dydrogesterone (PITPROG, Schedule H); Estradiol Valerate (REPLIMONE, Schedule H)
Prescription products are detailed only to registered medical practitioners and promoted within their package inserts. See the full product range →
Getting started
Wholesale drug licences (Forms 20B and 21B) in Punjab are issued by the State Drugs Control department of Punjab (the State Licensing Authority under the Drugs and Cosmetics Rules, 1945), and GSTINs registered inPunjab begin with 03. Territories are agreed district by district: a partner holding Ludhianadoes not also hold Patiala unless both are allotted. The first order starts at ₹10,000 with free MR visual aids. Read the full franchise process and monopoly terms, or download the starter kit (PDF).
FAQ
Answers for distributors, MRs and pharmacists planning a FertiLogic district in Punjab.
Territories are agreed district by district. Ludhiana and Jalandhar are separate districts, so covering both means applying for both, and the partner desk confirms each one separately. You can start with one and ask about the other later if it is still available.
No. Chandigarh is a separate Union Territory and is not part of any Punjab district territory. A SAS Nagar (Mohali) partner covers Mohali district only; ask the partner desk separately about Chandigarh.
Wholesale drug licences (Forms 20B and 21B) in Punjab are issued by the State Drugs Control department of Punjab (the State Licensing Authority under the Drugs and Cosmetics Rules, 1945). GSTINs registered in Punjab begin with 03. You can enquire while either is still in process.
Ovulation Induction (Clomiphene): For partners close to the fertility clinics in Ludhiana, Jalandhar, Amritsar and Mohali. PCOS / PCOD Management: Written across district gynae OPDs, which suits partners in the Malwa and Doaba towns. Luteal Phase & Hormone Support: Dydrogesterone and estradiol valerate follow obstetric and fertility practice in the larger cities.
Ludhiana is Punjab's largest city and the natural stock point for central Malwa. Bathinda, Moga and Firozpur in the south-west are more spread out and are planned as separate district routes. Districts in this cluster: Ludhiana, Patiala, Bathinda, Moga, Firozpur and Sangrur. Each is a separate territory, confirmed one district at a time.
Franchise enquiry
Tell us which Punjab district you want and your licence status. The partner desk will confirm availability and send the price list.
Prefer to talk? WhatsApp +91 91385 43009or email info@fertilogic.in.