Malwa
Indore is the commercial hub; Ujjain, Dewas and Ratlam are close by on good roads.
- Indore
- Ujjain
- Dewas
- Ratlam
- Mandsaur
Central India · State franchise
Centrally located with borders on five states. MP's main commercial centres — Indore (Malwa), Bhopal, Jabalpur (Mahakoshal) and Gwalior (Gwalior-Chambal) — sit in different regions, so a district partner typically anchors to one of these hubs.
FertiLogic, the gynaecology and fertility division of the Primus Pharmaceuticals Group, appoints one partner per agreed district in Madhya Pradesh. Start with a minimum order of ₹10,000 and free MR visual aids.
Market structure
Madhya Pradesh is large and centrally placed. Indore, in the Malwa region, is the state's largest city and main commercial centre; Bhopal is the capital; Jabalpur anchors Mahakoshal in the east; and Gwalior anchors the Gwalior–Chambal region in the north. Rewa and Satna serve the Vindhya region, and Sagar serves the MP side of Bundelkhand.
Each of these hubs has its own medical college and wholesale trade, and they are several hours apart, so MP works as a set of regional markets rather than one. A partner can anchor in a hub district and add neighbouring districts later, subject to availability.
Summers in central India are hot and dry; keep stock in a cool indoor room and avoid long waits at transport depots. Indore and Bhopal are well connected by road and rail, while the eastern and northern districts need longer route planning.
Territories
The 5 clusters below group 22 Madhya Pradesh districts the way stock usually moves, fromMalwa outwards.
Indore is the commercial hub; Ujjain, Dewas and Ratlam are close by on good roads.
The capital and the districts around it, with AIIMS Bhopal and Gandhi Medical College as referral centres.
Jabalpur, with NSCB Medical College, is the referral and trading centre for the east.
Gwalior (Gajra Raja Medical College) anchors the north; Morena and Bhind trade towards Agra as well.
Rewa (Shyam Shah Medical College) and Sagar are the hubs for the north-east and the MP side of Bundelkhand.
A listed district is not necessarily vacant; the partner desk confirms each enquiry, and unlisted Madhya Pradesh districts can be discussed too.
Bordering territories with their own pages: Rajasthan, Uttar Pradesh, Chhattisgarh, Maharashtra, Gujarat.
Why this therapy area
AIIMS Bhopal and Gandhi Medical College in Bhopal, MGM Medical College with M.Y. Hospital in Indore, NSCB Medical College in Jabalpur, Gajra Raja Medical College in Gwalior and Shyam Shah Medical College in Rewa are the main public referral centres for obstetrics and gynaecology. Indore and Bhopal also have a concentration of private fertility clinics.
Outside the hub cities, district gynaecologists and nursing homes handle most prescriptions for PCOS, folate and B12, and luteal support. A partner in Rewa, Sagar or Morena is likely to start with these routine gynae lines; a partner in Indore or Bhopal also has a realistic route into fertility-clinic prescriptions.
Suited to stockists in Indore, Bhopal, Jabalpur or Gwalior, and to MRs who cover gynaecologists across a division and want to start with its headquarters district.
Where to lead
Written by district gynaecologists in every MP region.
Myo-Inositol + Metformin SR (MAZINC-MYO, Schedule G); Clomiphene + NAC + Astaxanthin (LOGICOVA, Rx, schedule per pack label)
For partners in Indore and Bhopal, near the private fertility clinics.
Clomiphene + NAC + Astaxanthin (LOGICOVA, Rx, schedule per pack label)
Routine folate and B12 prescriptions in district and nursing-home OPDs.
L-Carnitine + Methylcobalamin + Folic Acid (VB-12-LC, Schedule H); Evening Primrose Oil Softgel (MENOLOGIC, nutritional supplement)
Prescription products are detailed only to registered medical practitioners and promoted within their package inserts; the evening primrose oil softgel is positioned as a nutritional supplement. See the full product range →
Getting started
Wholesale drug licences (Forms 20B and 21B) in Madhya Pradesh are issued by the Food and Drug Administration, Madhya Pradesh, and GSTINs registered inMadhya Pradesh begin with 23. Territories are agreed district by district: a partner holding Indoredoes not also hold Ujjain unless both are allotted. The first order starts at ₹10,000 with free MR visual aids. Read the full franchise process and monopoly terms, or download the starter kit (PDF).
FAQ
Answers for distributors, MRs and pharmacists planning a FertiLogic district in Madhya Pradesh.
That depends on your existing relationships. Indore and Bhopal have more fertility clinics but also more competing brands; a district such as Ujjain, Sagar or Rewa may be easier to cover thoroughly with a small team. Ask the partner desk which districts are open and discuss your coverage plan.
A district. Divisions such as Indore or Jabalpur contain several districts, and each one is a separate territory.
Wholesale drug licences (Forms 20B and 21B) in Madhya Pradesh are issued by the Food and Drug Administration, Madhya Pradesh. GSTINs registered in Madhya Pradesh begin with 23. You can enquire while either is still in process.
PCOS / PCOD Management: Written by district gynaecologists in every MP region. Ovulation Induction (Clomiphene): For partners in Indore and Bhopal, near the private fertility clinics. Folate, B12 & Nutritional Support: Routine folate and B12 prescriptions in district and nursing-home OPDs.
Indore is the commercial hub; Ujjain, Dewas and Ratlam are close by on good roads. Districts in this cluster: Indore, Ujjain, Dewas, Ratlam and Mandsaur. Each is a separate territory, confirmed one district at a time.
Franchise enquiry
Tell us which Madhya Pradesh district you want and your licence status. The partner desk will confirm availability and send the price list.
Prefer to talk? WhatsApp +91 91385 43009or email info@fertilogic.in.