Bhubaneswar–Cuttack–Puri
The state’s densest market, with AIIMS Bhubaneswar and SCB Medical College.
- Khordha
- Cuttack
- Puri
- Jagatsinghpur
East India · State franchise
Bhubaneswar (Khordha district) and Cuttack form a coastal twin-city hub. Berhampur in Ganjam anchors the south, while Sambalpur and Rourkela (Sundargarh) act as separate trade centres for western Odisha.
FertiLogic, the gynaecology and fertility division of the Primus Pharmaceuticals Group, appoints one partner per agreed district in Odisha. Start with a minimum order of ₹10,000 and free MR visual aids.
Market structure
Bhubaneswar (Khordha district) and Cuttack form Odisha’s main twin-city market, with Puri close by on the coast. Berhampur in Ganjam anchors the south, Balasore the north coast, and Sambalpur and Rourkela (Sundargarh) the west — each a separate trade centre with its own hospitals.
Coastal Odisha is densely settled and well connected by NH 16, while the western and southern interior districts are more spread out. A partner’s first decision is whether to take a coastal territory with dense clinics or an interior one with fewer, more widely spaced prescribers.
Odisha's coast is exposed to cyclones before and after the monsoon, and humidity is high. Keep cartons off the floor, store VB-12-LC sealed, and build buffer stock when cyclone warnings are issued.
Territories
The 4 clusters below group 16 Odisha districts the way stock usually moves, fromBhubaneswar–Cuttack–Puri outwards.
The state’s densest market, with AIIMS Bhubaneswar and SCB Medical College.
Balasore anchors the north coast; Mayurbhanj extends inland towards Jharkhand.
Berhampur, with MKCG Medical College, is the referral and trading centre for the south.
VIMSAR at Burla serves the west; Rourkela is a separate steel-town market.
A listed district is not necessarily vacant; the partner desk confirms each enquiry, and unlisted Odisha districts can be discussed too.
Bordering territories with their own pages: West Bengal, Jharkhand, Chhattisgarh.
Why this therapy area
AIIMS Bhubaneswar and SCB Medical College in Cuttack are the main public referral centres, joined by MKCG Medical College in Berhampur and VIMSAR at Burla near Sambalpur. Bhubaneswar also has private fertility and IVF clinics alongside its multispeciality hospitals.
Because the referral centres are spread across the state, Odisha partners outside Bhubaneswar can build fertility-related and continuation prescriptions around MKCG or VIMSAR rather than depending on the capital.
Suited to stockists in Bhubaneswar, Cuttack, Berhampur or Sambalpur, and to MRs who already cover gynaecologists in one of those catchments.
Where to lead
Prescribed in the twin cities and by district gynaecologists in every cluster.
Myo-Inositol + Metformin SR (MAZINC-MYO, Schedule G); Clomiphene + NAC + Astaxanthin (LOGICOVA, Rx, schedule per pack label)
Follows obstetric practice around the four referral centres.
Dydrogesterone (PITPROG, Schedule H); Estradiol Valerate (REPLIMONE, Schedule H)
Routine folate and B12 prescriptions in district OPDs.
L-Carnitine + Methylcobalamin + Folic Acid (VB-12-LC, Schedule H); Evening Primrose Oil Softgel (MENOLOGIC, nutritional supplement)
Prescription products are detailed only to registered medical practitioners and promoted within their package inserts; the evening primrose oil softgel is positioned as a nutritional supplement. See the full product range →
Getting started
Wholesale drug licences (Forms 20B and 21B) in Odisha are issued by the State Drugs Control department of Odisha (the State Licensing Authority under the Drugs and Cosmetics Rules, 1945), and GSTINs registered inOdisha begin with 21. Territories are agreed district by district: a partner holding Khordhadoes not also hold Cuttack unless both are allotted. The first order starts at ₹10,000 with free MR visual aids. Read the full franchise process and monopoly terms, or download the starter kit (PDF).
FAQ
Answers for distributors, MRs and pharmacists planning a FertiLogic district in Odisha.
No. Bhubaneswar is in Khordha district and Cuttack is a separate district. They are close and closely linked, but are allotted separately.
Plan a larger order before the cyclone-prone months and keep it in a secure, dry store. Confirm dispatch timelines with the partner desk whenever a warning is in force.
Wholesale drug licences (Forms 20B and 21B) in Odisha are issued by the State Drugs Control department of Odisha (the State Licensing Authority under the Drugs and Cosmetics Rules, 1945). GSTINs registered in Odisha begin with 21. You can enquire while either is still in process.
PCOS / PCOD Management: Prescribed in the twin cities and by district gynaecologists in every cluster. Luteal Phase & Hormone Support: Follows obstetric practice around the four referral centres. Folate, B12 & Nutritional Support: Routine folate and B12 prescriptions in district OPDs.
The state’s densest market, with AIIMS Bhubaneswar and SCB Medical College. Districts in this cluster: Khordha, Cuttack, Puri and Jagatsinghpur. Each is a separate territory, confirmed one district at a time.
Franchise enquiry
Tell us which Odisha district you want and your licence status. The partner desk will confirm availability and send the price list.
Prefer to talk? WhatsApp +91 91385 43009or email info@fertilogic.in.